There is no denying the importance of SPF for the skin. And no one knows this better than rugby legend Rob Kearney, who noticed the toll years spent outdoors making history on the pitch have taken on his skin.
"Because I was a sportsperson and spending so much time outdoors, I think a lot of us back then, including myself, neglected our skin, and if it was windy or rainy outside, we thought that we didn't probably need to protect our skin when in fact, it's the opposite..." said the rugby legend and investor.
Gone are the days when we skipped sun cream to get a tan, hoping the burn would turn brown. Spoiler alert: it never did. Today, we know that skin can become a nightmare without the proper protection from UVA and UVB rays.
Rob now knows that proper sun protection would have shielded his skin from the elements, and that an easy routine for protecting against the sun is an essential part of skincare. So, to stop others from making the same skincare mistakes he did, and to show men that skincare is essential, he has partnered with Poko to create a daily moisturiser with SPF 50 to hydrate and protect skin from the sun and other outdoor elements.
After all, who better to help create a daily SPF skincare product than someone whose entire career involved being outside?
Poko Daily SPF50 Moisturiser
Because SPF should be a year-round staple of everyone's daily routine, Poko and Rob have blended SPF with moisturiser to deliver a superior product that is designed to not only protect your skin from UV rays, but also prevent other undesirables such as dark spots and dreaded fine lines from making an appearance while making your skin feel softer, smoother and more hydrated than ever before.
Unlike many SPF products, the Daily SPF50 Moisturiser is non-greasy and doesn't leave that annoying white residue on the skin you’ve come to expect from SPF creams. All skin types - even acne-prone skin - can benefit from this innovative product. It is designed to be gender neutral and can be used under make up too! Best of all, it doesn’t just protect from the sun, but also from free radicals and other environmental damage. Sun, pollution and environmental protection - what more could you want in an SPF moisturiser?
"I really wanted to create a product that was a daily moisturiser and also protected you from the sun too, and you know as men sometimes, we find it a little bit more convenient as well hence why this product has SPF 50 for UVA & UVB protection and to help minimise signs of ageing," Rob explained.
And he’s right. The Daily SPF50 Moisturiser truly does it all, making it ideal for those on the go.
With the Daily SPF50 Moisturiser, the proof is in the pudding - or formula in this case - and it is the ingredients that set it apart from run-of-the-mill SPF products.
Poko uses key active ingredients such as marrubium vulgare (white horehound) and venuceane in the SPF moisturiser to keep skin looking youthful and fresh, no matter how much time you spend outdoors. Let’s take a deeper look at these skin-loving ingredients.
Marrubium vulgare reduces the appearance of blackheads while refining skin texture, leaving it feeling soft and smooth. It shields skin from pollution and purifies cells from waste left by pollutants.
But that's not all this nifty ingredient does. It also strengthens the skin's barrier while activating its natural antioxidants, restoring cell metabolism by replenishing cells and reducing inflammation.
Venuceane is another vital ingredient to take note of in this groundbreaking SPF moisturiser. This photo-activated antioxidant helps prevent signs of photo-ageing such as spots, wrinkles, and dryness and protects cell structures from sun damage while reinforcing skin health.
Poko have packaged this moisturising formula in a biodegradable sugarcane tube. Also known as bioplastic tubes, sugarcane tubes are a type of packaging that is extremely environmentally friendly. These tubes have a carbon footprint that is 50% lower than normal packaging and 100% recyclable, making them a much better option for packaging.
Sugarcane is exceptional. Not only does it protect non-renewable resources, but it also absorbs CO2 from the atmosphere. By using sugarcane packaging, Poko are doing their bit for the environment.
With the Daily SPF50 Moisturiser, you stay protected from the sun without harming the environment. A perfect example of sustainable skincare
Poko’s Daily SPF50 Moisturiser Does It All
While we need the sun for a healthy dose of vitamin D, its rays are unforgiving to skin and can lead to a range of skin problems that take time to treat. Prevention is always better than cure, so it is essential to ensure you put on a reliable SPF moisturiser that protects the skin from sun damage while keeping it hydrated no matter the weather. "I wanted to launch this moisturiser because there's a misconception out there that if the sun is out, you need to protect your face and if it's not out that you don't...and actually educating people that protecting your face on a daily basis, whatever the weather conditions might be is actually something that's really important," said Rob.
Whether you’re an athlete who spends hours training outdoors or a gardener who enjoys pottering outside, the Daily SPF50 moisturiser is the best choice for you.
It does it all at only €24.95, allowing you to enjoy yourself outdoors year-round without worrying about your skin or breaking the bank.